Design Direction UI/UX June 3, 2020

For the Love of Kids Rugby

Title: Crafting Memories and Building Friendships: The Spectacular Kids Friend Mobile App

In the era of technology, kids today are growing up in a world where digital innovation is at their fingertips. One such innovation that has caught the imagination of young minds and their parents alike is the Kids Friend mobile app, available on both iOS and Android platforms. This remarkable app brings together the joys of creating personalized playing cards with the essence of teamwork and camaraderie, resulting in an unforgettable playground experience for kids and cherished memories for parents.

The Kids Friend mobile app is an ingenious blend of creativity, social interaction, and the love of sports. Let’s delve into what makes this app truly amazing:

Creating a New Kind of Playtime:

At the heart of the Kids Friend app is the concept of creating and printing personalized playing cards. These aren’t just any cards; they’re unique trading cards featuring the kids in school, their teams, and their favorite sports. The app empowers kids to take charge of their card creation process, from choosing the background, adding images, to crafting exciting player profiles.

Imagine the excitement on a child’s face when they see their smiling face on a trading card, decked out in their favorite sports gear. It’s a moment that fosters self-esteem and self-expression, and it’s just the beginning.

Teamwork and Friendship:

The Kids Friend app takes the joy of creating individual cards and elevates it by encouraging collaboration. Kids can form teams with their friends and classmates, creating team cards that capture the essence of unity, camaraderie, and shared goals. The app facilitates the entire process, from team formation to card creation, making it a simple and delightful experience.

This teamwork not only enhances social interaction but also fosters a sense of belonging. Kids are no longer just individual players; they are part of a team, and they learn the values of working together and supporting one another. The sense of community and friendship that blooms from this collaborative effort is truly remarkable.

Unleashing Playground Fun:

The playground takes on a new level of excitement when the Kids Friend cards come into play. Kids can swap cards during their break time, sparking animated conversations, laughter, and the thrill of collecting their friends’ cards. These swaps are more than just exchanges; they are the building blocks of friendship and shared experiences.

The act of trading cards becomes a form of social currency, where kids learn the art of negotiation, fair play, and diplomacy. They make connections beyond their immediate circle of friends, bridging gaps and forging bonds with peers they might not have interacted with otherwise.

Parental Delight:

The Kids Friend app isn’t just about creating memorable moments for kids; it’s a source of joy and pride for parents as well. Parents can watch their children’s enthusiasm and self-esteem grow as they design and trade their cards. It provides a unique window into their child’s interests and social circles.

Furthermore, the app enables parents to capture their children’s sporting achievements and moments of friendship. They can use the app to take photos and create special card editions, preserving these cherished memories for years to come.

Promoting Healthy Lifestyles:

In a time when concerns about sedentary lifestyles and screen addiction are on the rise, the Kids Friend app strikes a balance by encouraging active participation in sports and outdoor activities. By promoting the creation and trading of sports-related cards, the app reinforces the importance of physical fitness and outdoor play.

Additionally, kids are inspired to try new sports and explore their interests, expanding their horizons and staying physically active. It’s a win-win situation for both parents and children, as they witness the positive impact of the app on their lives.

Educational Elements:

The Kids Friend app isn’t just about fun and games; it also incorporates educational elements. Kids learn about the sports they are passionate about, develop their design skills while creating cards, and enhance their communication and negotiation skills during card trading. The app offers a holistic learning experience that goes beyond the classroom.

Privacy and Security:

One of the primary concerns when dealing with apps involving children is privacy and security. The Kids Friend app prioritizes the safety of children by implementing robust security measures. All interactions are monitored, and parents have full control over their child’s account, ensuring a safe and wholesome experience.


The Kids Friend mobile app stands as a shining example of how technology can enhance childhood experiences, promote friendship, and provide parents with precious memories. It’s a harmonious blend of creativity, teamwork, and outdoor fun, all encapsulated in the form of personalized playing cards. This app not only fosters the love of sports but also instills essential life skills and values in children.

As we witness the increasing reliance on digital tools and screens, the Kids Friend app manages to strike a balance between the digital world and the real world. It reminds us that technology can be a force for good, strengthening friendships and building lifelong memories.

  • Strategy

    Design Direction, UX Strategy, CX Overview

  • Design

    UI/UX Design, Art Direction, Strategy,

  • Client

    Etihad Airways


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