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MSN Artificial Intelligence

MSN – Human Centred Design
The task was to deliver a presentation that would deliver the Future of NineMSN, our audience ‘Future of Screens 2018 festival’, Milsons point. I developed the User Experience, Information Architecture, and design right through to the construction of presentation to demonstrate prototype interactivity.

Taking onboard the need for HCD, “Human-centered design” it was about observing, understanding and making. These methods help to bring future products and services to life from an imagined idea. It’s about going into the consumer’s world and understanding their experiences, then taking that and using co-design and collaboration to craft a new world together.”

Microsoft has been a pioneer in the field of artificial intelligence (AI), continuously developing and integrating AI technologies into its products and services. With tools like Azure AI, Microsoft enables businesses to leverage machine learning, natural language processing, and computer vision capabilities to enhance their operations. Microsoft’s digital assistant, Cortana, is an example of AI-driven personal assistance, designed to improve productivity and streamline tasks. The company is also dedicated to ethical AI development, emphasizing transparency, fairness, and privacy. By investing in AI research and fostering collaboration, Microsoft aims to drive AI innovation and create transformative solutions that benefit a wide range of industries.

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