Find ability: IA helps to improve the find ability of content on a website or app by organising information in a way that is easy for users to understand and access. This includes categorising information, labeling it appropriately, and providing search functionality.
Content Strategy: IA helps to inform content strategy by defining what information is needed on the website or app, how it should be organised, and how it should be presented to the users.
Scalability: IA helps to ensure that the website or app can easily scale and accommodate changes to the content and structure over time. This is particularly important for large websites or apps with a large amount of content.
Accessibility: IA can help to make websites and apps more accessible to users with disabilities by ensuring that information is organised in a way that is easy for screen readers and other assistive technologies to interpret.