BRANDING
- SOLUTIONS
Convey the story behind of your product or service, the innovation it represents and its potential impact on people’s lives.
Milo Singapore | Global
When the Milo brand was created in 1934, its name was chosen as a tribute to one of Ancient Greece’s most famous athletes. From the beginning, an emphasis has been on the nutrient-rich benefits the chocolate powder provides and its necessity in the lives of young children and high-performing sportsmen.
THE OBJECTIVE
How can we make Milo more convenient and provide market-leading features? Our team at Brandlab was tasked with the objective of increasing purchase and full 360 engagement with the brand as a whole. Design, iterate, and test Resulting in a feature-rich market-leading all-round sports application.
Task
Rebuild a unified visual system for the advertising agency, made of steel which can change the world in a while.
Like all Nestle products, Milo runs with the general company’s mission which is to become, ‘the world’s leading nutrition, health and Wellness Company. Their mission of “Good Food, Good Life” is to provide consumers with the best tasting, most nutritious choices in a wide range of food and beverage categories and eating occasions, from morning to night.’
VISION OF THE BRAND
Nestle sees itself becoming “a leading, competitive, Nutrition, Health and Wellness Company delivering improved shareholder value by being a preferred corporate citizen, preferred employer, and preferred supplier selling preferred products.”
Combining traditional media like TV and press with digital elements and interactive experiences demonstrated a comprehensive strategy that leveraged the best of both worlds.
The campaign’s presence at key cultural and sporting events like the Super Bowl and the Academy Awards reached a relevant audience and capitalized on the context to make an impact.
The campaign achieved a high level of consumer engagement and participation, sparking positive conversations and enhancing the brand’s perception as innovative and user-centric.
Software-enabled platforms to completely change the way of UI/UX iterations.
Creating a full range UI/UX apps accross the whole platform.
We have strict intentions to completely change the way of UI/UX creation.
Recognized for transforming traditional advertising into an interactive brand experience.
Celebrated for integrating digital screens, predictive data analytics, and omnichannel activation.
Acknowledged for redefining customer engagement through immersive brand storytelling.
Awarded for pioneering AI-powered engagement and real-time consumer interaction.
We currently have 36 active media campaigns across 24 projects, to target and funnel the Audience into the different environments eg: what type of music they liked, or what they might have been shopping online.
Spaces of each debt in the digital world can help you with overall simplest authentic;
Get utilised tools for structure to tackle complex issues and changes.
A higher spacing and movements through an impactful email campaigns;
Creating a portfolio budgeting in a real time planning and phasing.
Making your time up to date email campaigns to achieve a real impact.
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