Design Direction UI/UX July 3, 2017

Count, Desktop CX, IA, UI



These posts are part of my efforts to present a pitch to Count the Financial Company, focusing on financial accounting and financial design, free from any aviation-related context. I’ve begun sharing my insights on the future of accounting and financial models, as well as demonstrating the multitude of ideas and strategies I can generate to assist in winning the digital transformation pitch set by Count the Financial Company.


Cognizant’s Financial Expertise:

Cognizant, leveraging its proficiency in digital strategy, technology, industry insights, and experiential financial design, will embark on an extensive evaluation of Count the Financial Company’s current financial business and technology landscape. This evaluation aims to outline and implement a cutting-edge digital ecosystem, facilitating multi-channel distribution, customer persona segmentation, and personalized financial marketing techniques.


Enhanced Financial Experience:

Imagine a digital screen situated in a financial center. As you pass by, it’s triggered by a Bluetooth signal, instantly providing a wealth of financial ideas and insights relevant to your financial journey. These valuable insights can be saved to your financial account for future use or directly interacted with, allowing you to take immediate financial actions, such as making investments or exploring financial opportunities.


In addition, within the financial center, you can engage with other digital screens to assist you in locating relevant financial information. This includes information about different financial services and relevant financial schedules. An accompanying financial app can also help you navigate the financial center and alert financial staff if you need assistance or are navigating to a different financial area.


Expanding on the idea of information sharing, consider the introduction of a digital platform where customers can share their financial experiences, investments, and success stories. This platform could serve as a financial hub in major financial centers, fostering connections and facilitating the exchange of financial insights among Count the Financial Company’s clientele.


Increase in Profit from a New Financial Website:

The launch of Count the Financial Company’s new website marked a significant turning point in the company’s digital strategy, resulting in a substantial boost in profitability. The website was meticulously designed with a focus on enhancing the user experience, streamlining financial services, and attracting a wider clientele.


One of the most noticeable impacts of the new website was the increase in online conversions and lead generation. The site’s user-friendly interface and intuitive navigation made it easier for visitors to explore financial services, resulting in a higher conversion rate. This translated directly into a measurable increase in revenue.


The website’s improved SEO strategy also played a crucial role in driving more organic traffic to the site. With optimized content and a refined online presence, Count the Financial Company was able to reach a broader clientele, attracting potential clients who were actively seeking financial services. This not only expanded their customer base but also reduced customer acquisition costs, further contributing to the increase in profit.


Moreover, the integration of e-commerce capabilities on the website allowed for seamless online transactions, enabling clients to conveniently engage with financial products and services. This shift towards online transactions not only reduced operational overhead but also opened up new revenue streams.


Additionally, the website’s analytics and tracking tools provided valuable insights into user behavior and preferences. This data-driven approach empowered Count the Financial Company to refine their marketing strategies, offering personalized solutions to their clients, which, in turn, increased customer retention rates.


As a result of these improvements in user experience, increased online visibility, streamlined operations, and data-driven decision-making, Count the Financial Company experienced a remarkable surge in profitability. The return on investment from their website overhaul was evident, solidifying the company’s digital presence and financial success in the competitive financial services landscape.



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