BRANDING
- SOLUTIONS
Convey the story behind of your product or service, the innovation it represents and its potential impact on people’s lives.
Coca-Cola | Digital out-of-home marketing.
The campaign was launched on the reality television series American Idol on January 21, 2009, and rolled out to other national markets over the following weeks.
In the United States, commercials following the Open Happiness theme appeared during NBC’s broadcast of Super Bowl XLIII on February 1, 2009, and during ABC’s broadcast of the 81st Academy Awards on February 22, 2009.
Marketing for The Coca-Cola Company based on the “Open Happiness” theme was showcased through print ads in newspapers, television commercials, outdoor advertising, and in-store displays in the United States. Building upon this legacy, we transformed it into an interactive park experience in 2019.
Task
Rebuild a unified visual system for the advertising agency, made of steel which can change the world in a while.
To revolutionize consumer-brand interaction by integrating immersive, technology-driven experiences into Coca-Cola’s marketing strategy. Through AI-powered engagement, interactive installations, and high-impact event activations, the campaign aimed to strengthen brand affinity, increase consumer dwell time, and create shareable, real-world interactions that extend beyond traditional advertising.
Marketing for The Coca-Cola Company based on the Open Happiness theme also appeared in the United States as print ads in newspapers, television commercials, outdoor advertising, and in in-store advertising.
The campaign’s launch during events like American Idol, the Super Bowl, and the Academy Awards helped capture the attention of a massive and engaged audience.
Transforming the campaign into an interactive park experience in 2019 showcased an innovative approach to outdoor advertising, providing consumers with a unique and memorable experience.
We have strict intentions to completely change the way of UI/UX creation. Our teams have been refining the UI-UX flows for many years to help simplify the complex
Utilising interactive screens and BTL technology in the campaign allowed for greater interaction with consumers, leading to increased engagement and participation.
Combining traditional media like TV and press with digital elements and interactive experiences demonstrated a comprehensive strategy that leveraged the best of both worlds.
The campaign’s presence at key cultural and sporting events like the Super Bowl and the Academy Awards reached a relevant audience and capitalized on the context to make an impact.
The campaign achieved a high level of consumer engagement and participation, sparking positive conversations and enhancing the brand’s perception as innovative and user-centric.
BRANDING
- SOLUTIONS
Convey the story behind of your product or service, the innovation it represents and its potential impact on people’s lives.
Software-enabled platforms to completely change the way of UI/UX iterations.
Creating a full range UI/UX apps accross the whole platform.
We have strict intentions to completely change the way of UI/UX creation.
Recognized for transforming traditional advertising into an interactive brand experience.
Celebrated for integrating digital screens, predictive data analytics, and omnichannel activation.
Acknowledged for redefining customer engagement through immersive brand storytelling.
Awarded for pioneering AI-powered engagement and real-time consumer interaction.
We currently have 36 active media campaigns across 24 projects, to target and funnel the Audience into the different environments eg: what type of music they liked, or what they might have been shopping online.
Spaces of each debt in the digital world can help you with overall simplest authentic;
Get utilised tools for structure to tackle complex issues and changes.
A higher spacing and movements through an impactful email campaigns;
Creating a portfolio budgeting in a real time planning and phasing.
Making your time up to date email campaigns to achieve a real impact.
BRANDING
- SOLUTIONS
Convey the story behind of your product or service, the innovation it represents and its potential impact on people’s lives.
