Etihad + Apple

By bringing together its digital strategy, technology, industry and experiential design expertise, Cognizant will conduct a comprehensive study of Etihad Airways’ current business and technology footprint to outline and operationalise a best-in-class digital ecosystem, enabling multi-channel distribution, customer persona segmentation, and personalized marketing techniques.” – Cognizant

Business Scalability Development | User Interface & Customer Experience Development for Etihad Airways, the national airline of the United Arab Emirates. Rebuild a unified visual system for Etihad, made of steel which can change the world in a while.

  • Strategy

    Design Direction, UX Strategy

  • Design

    UI/UX Design, Art Direction

  • Client


Open Project


Scalable Solutions For Business Growth.

01 // Project overview

Modern and
cutting-edge approach
for creating digital.

We believe to be a team of creatives who are excited about unique ideas and help digital and fin-tech companies. But structure were from the funny the century rather, initial all the made, have spare to negatives, and at applications it want and evils was about written as epic intro.

02 // Challenges

The brand new system, made by Landor

As this work unfolds over the space of a few months, I will revisit this post, and add additional links to demos, and prototypes that I have crafted to form solutions for how the customer will engage went booking a trip, but first, what I know all the creative people are waiting for….

02// What We Made


UX/UI Design &
Website/App Design

A higher spacing and movements through an impactful email campaigns;

Creating a portfolio budgeting in a real time planning and phasing.

Full-stack Enterprise
Media Management

Regulatory oneven an enterprises such she and the got the did attributing and pushed.

We currently have 36 active media campaigns across 24 projects.

Multichannel Distribution

Goal: Implement an efficient multichannel distribution platform that allows customers to access and book flights through various channels, such as the website, mobile apps, travel agents, and third-party platforms. Success.

Metrics: Increase in the proportion of bookings through non-traditional channels, improvement in user experience on each channel.

Customer Service

Objective: Improve customer service by implementing systems and processes that enable quick and personalized responses to passenger inquiries, comments, or issues.

Success Indicators: Decrease in response time to inquiries, increase in customer satisfaction ratings.


Scalable Solutions For Business Growth.

03 // Statistics

Project by the numbers.


App Designs

Creating a full range UI/UX apps accross the whole platform.


API Integrations

Software-enabled platforms to completely change the way of UI/UX iterations.


Markets Campaigns

We have strict intentions to completely change the way of UI/UX creation.

Website & Mobile App Design
04 // What We Made


Google Analytics &

Spaces of each debt in the digital world can help you with overall simplest authentic;

Get an utilized of structure to tackle complex issues and changes.

Marketing Campaigns &
Content Creation

Making a shor time up to date email campaings to achieve a real impact.

Person Segmentation

Objective: Develop effective customer segmentation strategies to tailor services and offerings to the specific needs and preferences of each demographic group.

Success Indicators: Increase in customer engagement with segmented offers, improvement in customer retention.

Personalized Marketing Techniques

Objective: Implement personalized marketing techniques based on data collection to deliver highly relevant messages and offers to customers.

Success Indicators: Increase in campaign conversion rate, growth in customer engagemen on each channel.

05 // Honors


Creating a portfolio budgeting in a real time planning and phasing.

Get an utilized of structure to tackle.

A higher spacing and movements through an impactful email campaigns.


Scalable Solutions For Business Growth.

06 // Let’s Collaborate

Ready to
work with us?


Get in touch today and lets get your brand seen…


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