Mark Mathews | Personal Brand & Business Development
He’s an incredible brand that transitioned from being a professional “Big Waves” surfer and Red Bull athlete to becoming a speaker and trainer in personal growth, high performance, and fulfillment.
We love this brand because it consistently develops a strategic positioning based on its own experience. And his experience always starts from his body and extends to the development of his thinking and positioning within the industry.
He has been able to move masses from understanding his body, to transforming the mindset of business teams that were already making money for his companies, but that raised his potential through his personal development.
Task
Enhance Brand Visibility and Awareness | Improve brand recognition and trust online.
The KPIs effectively measured the success of Mark Mathews’ B2B marketing strategy and thought leadership initiatives, providing valuable insights for continuous optimization and growth.
The goals of establishing thought leadership and implementing a B2B marketing strategy for Mark Mathews were successfully achieved.
Measure the increase in organic and referral traffic to the Mark Mathews website, indicating the effectiveness of SEO and content marketing efforts in driving visitors.
Measure the number of qualified leads generated through website forms, downloads, or contact inquiries, reflecting the effectiveness of B2B marketing strategies.
Track metrics such as time spent on page, pages per session, and bounce rate to assess how engaging and valuable the content is to visitors.
Track social media metrics such as likes, shares, comments, and followers to assess the reach and engagement of content shared through social channels.
Monitor the number and quality of backlinks to the Mark Mathews website, indicating credibility and authority within the industry.
Conduct regular benchmarking against key competitors in terms of website traffic, search engine rankings, and thought leadership positioning to identify areas for improvement and opportunities for differentiation.
Measure the conversion rates of landing pages and forms, optimizing them to improve lead generation and customer acquisition.
Monitor specific metrics related to thought leadership content, including downloads, views, shares, and comments, to evaluate its impact and engagement with the target audience.
Creating a portfolio budgeting in a real time planning and phasing.
Get an utilized of structure to tackle.
A higher spacing and movements through an impactful email campaigns.
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We currently have 36 active media campaigns across 24 projects.
Spaces of each debt in the digital world can help you with overall simplest authentic;
Get an utilized of structure to tackle complex issues and changes.
A higher spacing and movements through an impactful email campaigns;
Creating a portfolio budgeting in a real time planning and phasing.
Making a shor time up to date email campaings to achieve a real impact.