BRANDING
- SOLUTIONS
Convey the story behind your products or services, the innovation it represents and its potential impact on people’s lives.
The campaign was launched on the reality television series American Idol on January 21, 2009, and rolled out to other national markets over the following weeks.
In the United States, commercials following the Open Happiness theme appeared during NBC’s broadcast of Super Bowl XLIII on February 1, 2009, and during ABC’s broadcast of the 81st Academy Awards on February 22, 2009.
Marketing for The Coca-Cola Company based on the “Open Happiness” theme was showcased through print ads in newspapers, television commercials, outdoor advertising, and in-store displays in the United States. Building upon this legacy, we transformed it into an interactive park experience in 2019.
Rebuild a unified visual system for the advertising agency, made of steel which can change the world in a while.