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How Crocs Turned an “Ugly” Shoe Into a Multibillion-Dollar Fashion Brand
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How Dollar Shave Club Turned One Low-Budget Video Into a Billion-Dollar Business
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How Old Spice Reinvented a Boring Product Category With One Wild Campaign
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How Heinz Uses Strange Customer Behaviour to Create Brilliant Advertising
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How CeraVe Turned Michael Cera Into a Marketing Mystery Customers Couldn’t Ignore
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How e.l.f. Beauty Used TikTok to Challenge the Biggest Beauty Brands in America
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How Taco Bell Turns Product Drops and Cultural Stunts Into Customer Demand
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How Wendy’s Turned Social Media Roasting Into Brand Awareness and Sales
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How Chipotle Uses Roblox, TikTok and Gaming to Reach the Next Generation of Customers
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How Starbucks Turned a Mobile App Into a Customer Loyalty and Revenue Machine
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How Amazon Prime Day Turned a Promotion Into a Multibillion-Dollar Shopping Event
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How Costco Turns a $1.50 Hot Dog Into One of America’s Smartest Loyalty Strategies
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How Tesla Built Massive Customer Demand Without Traditional Advertising
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How Apple Turns Product Launches Into Free Global Advertising
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How Airbnb Turned Customer Homes Into the Content That Built a Global Brand
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How Old Spice Reinvented a Boring Product Category With One Wild Campaign
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How Heinz Uses Strange Customer Behaviour to Create Brilliant Advertising
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How CeraVe Turned Michael Cera Into a Marketing Mystery Customers Couldn’t Ignore
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How e.l.f. Beauty Used TikTok to Challenge the Biggest Beauty Brands in America
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How Taco Bell Turns Product Drops and Cultural Stunts Into Customer Demand
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How Wendy’s Turned Social Media Roasting Into Brand Awareness and Sales
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How Chipotle Uses Roblox, TikTok and Gaming to Reach the Next Generation of Customers
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How Starbucks Turned a Mobile App Into a Customer Loyalty and Revenue Machine
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How Amazon Prime Day Turned a Promotion Into a Multibillion-Dollar Shopping Event
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How Costco Turns a $1.50 Hot Dog Into One of America’s Smartest Loyalty Strategies
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How Tesla Built Massive Customer Demand Without Traditional Advertising
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How Apple Turns Product Launches Into Free Global Advertising
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How Spotify Wrapped Turned Customer Data Into a Viral Marketing Engine
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How Airbnb Turned Customer Homes Into the Content That Built a Global Brand
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How McDonald’s Famous Orders Turned Celebrity Culture Into Customer Demand
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How Barbie’s Marketing Machine Turned a Movie Launch Into a Global Brand Economy
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