OPTUS – Social Engagement, online gaming, and data collection liked with above the line campaign, TVC, Broadband unplugged campaign microsite, a flash game with scoreboard- competition lasting 6-8 months. Collecting subscribers, and the winners with the latest deals, new phones, new unplugged broadband packages.
I decided to design and build a rich interactive landscape that user could navigate buy driving the Optus fun bus around the street to unlock new areas. On driving around the street they user would find the rooftop guitar hero game, and also an underground layer where they could win products on answering questions.
further details coming soon.