Coca-Cola | Digital out-of-home marketing.
The campaign was launched on the reality television series American Idol on January 21, 2009, and rolled out to other national markets over the following weeks.
In the United States, commercials following the Open Happiness theme appeared during NBC’s broadcast of Super Bowl XLIII on February 1, 2009, and during ABC’s broadcast of the 81st Academy Awards on February 22, 2009.
Marketing for The Coca-Cola Company based on the “Open Happiness” theme was showcased through print ads in newspapers, television commercials, outdoor advertising, and in-store displays in the United States. Building upon this legacy, we transformed it into an interactive park experience in 2019.
Task
Rebuild a unified visual system for the advertising agency, made of steel which can change the world in a while.
BRANDING
Memorable Visual Experiences that make an impact, go viral, and are remembered as icons.
We believe to be a team of creatives who are excited about unique ideas and help digital and fin-tech companies. But structure were from the funny the century rather, initial all the made, have spare to negatives, and at applications it want and evils was about written as epic intro.
Marketing for The Coca-Cola Company based on the Open Happiness theme also appeared in the United States as print ads in newspapers, television commercials, outdoor advertising, and in in-store advertising.
The campaign’s launch during events like American Idol, the Super Bowl, and the Academy Awards helped capture the attention of a massive and engaged audience.
Transforming the campaign into an interactive park experience in 2019 showcased an innovative approach to outdoor advertising, providing consumers with a unique and memorable experience.
We have strict intentions to completely change the way of UI/UX creation.
Utilizing interactive screens and BTL technology in the campaign allowed for greater interaction with consumers, leading to increased engagement and participation.
Combining traditional media like TV and press with digital elements and interactive experiences demonstrated a comprehensive strategy that leveraged the best of both worlds.
The campaign’s presence at key cultural and sporting events like the Super Bowl and the Academy Awards reached a relevant audience and capitalized on the context to make an impact.
The campaign achieved a high level of consumer engagement and participation, sparking positive conversations and enhancing the brand’s perception as innovative and user-centric.
BRANDING
Memorable Visual Experiences that make an impact, go viral, and are remembered as icons.
Software-enabled platforms to completely change the way of UI/UX iterations.
Creating a full range UI/UX apps accross the whole platform.
We have strict intentions to completely change the way of UI/UX creation.
Creating a portfolio budgeting in a real time planning and phasing.
Get an utilized of structure to tackle.
A higher spacing and movements through an impactful email campaigns.
Regulatory oneven an enterprises such she and the got the did attributing and pushed.
We currently have 36 active media campaigns across 24 projects.
Spaces of each debt in the digital world can help you with overall simplest authentic;
Get an utilized of structure to tackle complex issues and changes.
A higher spacing and movements through an impactful email campaigns;
Creating a portfolio budgeting in a real time planning and phasing.
Making a shor time up to date email campaings to achieve a real impact.
Work with us
james@brandlab.com.au
career@brandlab.com.au