BOQ – Bank of Queensland
BWM’s first creative work for new client Bank Of Queensland has been unveiled as the bank kicks off a rebrand.
The campaign – which will run in cinemas – features four animated characters. The campaign attempts to position the bank as an independent Australian bank that is a genuine alternative to the big multinationals. The message of the ads is “It is possible to love a bank”.
Animated characters including a middle-aged male Cupid, a Deerhunter and a highly talkative customer highlight loveable experiences that relate to the bank.
Task
Rebuild a unified visual system for the advertising agency, made of steel which can change the world in a while.