Coca-Cola | Digital out-of-home marketing.

The campaign was launched on the reality television series American Idol on January 21, 2009, and rolled out to other national markets over the following weeks.

In the United States, commercials following the Open Happiness theme appeared during NBC’s broadcast of Super Bowl XLIII on February 1, 2009, and during ABC’s broadcast of the 81st Academy Awards on February 22, 2009.

Marketing for The Coca-Cola Company based on the “Open Happiness” theme was showcased through print ads in newspapers, television commercials, outdoor advertising, and in-store displays in the United States. Building upon this legacy, we transformed it into an interactive park experience in 2019.

Task

Rebuild a unified visual system for the advertising agency, made of steel which can change the world in a while.

Open Project

BRANDING

Through design, we position brands.

Memorable Visual Experiences that make an impact, go viral and are remembered as icons.

01 // Project overview

Modern and
cutting-edge approach
for creating digital.

We believe to be a team of creatives who are excited about unique ideas and help digital and fin-tech companies. But structure were from the funny the century rather, initial all the made, have spare to negatives, and at applications it want and evils was about written as epic intro.

02 // Challenges

Interactive environment's
for in-store.

Marketing for The Coca-Cola Company based on the Open Happiness theme also appeared in the United States as print ads in newspapers, television commercials, outdoor advertising, and in in-store advertising.

04 // Scopes

Strategies.

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Launch at high-impact events

The campaign’s launch during events like American Idol, the Super Bowl, and the Academy Awards helped capture the attention of a massive and engaged audience.

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Innovation in outdoor advertising

Transforming the campaign into an interactive park experience in 2019 showcased an innovative approach to outdoor advertising, providing consumers with a unique and memorable experience.

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Extensive media coverage

We have strict intentions to completely change the way of UI/UX creation.

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Use of interactive technology

Utilizing interactive screens and BTL technology in the campaign allowed for greater interaction with consumers, leading to increased engagement and participation.

05 // Approach

We’re changing the way people think of strategy and UI creation.

04 // Scopes

Strategies.

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Offline digital marketing strategies

Combining traditional media like TV and press with digital elements and interactive experiences demonstrated a comprehensive strategy that leveraged the best of both worlds.

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Leveraging cultural and sporting events

The campaign’s presence at key cultural and sporting events like the Super Bowl and the Academy Awards reached a relevant audience and capitalized on the context to make an impact.

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Use of interactive technology

The campaign achieved a high level of consumer engagement and participation, sparking positive conversations and enhancing the brand’s perception as innovative and user-centric.

Website & Mobile App Design
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BRANDING

Through design, we position brands.

Memorable Visual Experiences that make an impact, go viral and are remembered as icons.

06 // Statistics

Project by the numbers.

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API Integrations

Software-enabled platforms to completely change the way of UI/UX iterations.

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App Designs

Creating a full range UI/UX apps accross the whole platform.

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Markets Campaigns

We have strict intentions to completely change the way of UI/UX creation.

Website & Mobile App Design
0%
07 // Honors

Awards.

Creating a portfolio budgeting in a real time planning and phasing.

Get an utilized of structure to tackle.

A higher spacing and movements through an impactful email campaigns.

08 // What We Made

Solutions.

Full-stack Enterprise
Media Management

Regulatory oneven an enterprises such she and the got the did attributing and pushed.

We currently have 36 active media campaigns across 24 projects.

Google Analytics &
Measurement

Spaces of each debt in the digital world can help you with overall simplest authentic;

Get an utilized of structure to tackle complex issues and changes.

UX/UI Design &
Website/App Design

A higher spacing and movements through an impactful email campaigns;

Creating a portfolio budgeting in a real time planning and phasing.

Marketing Campaigns &
Content Creation

Making a shor time up to date email campaings to achieve a real impact.

BRANDING

Through design, we position brands.

Memorable Visual Experiences that make an impact, go viral and are remembered as icons.

09 // Let’s Collaborate

Ready to
work with us?

Work with us

james@brandlab.com.au

Want to get on board?
Become a teammate

career@brandlab.com.au

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