SXSW, the annual conference and festival in Austin, Texas, that brings together leaders across entertainment and technology, is launching a new iteration in Sydney, Australia, beginning in 2023.

Taking places next year from Oct. 15 to Oct. 22, SXSW Sydney will serve a similar purpose as SXSW in Austin but for the Asia Pacific region, organizers said on Wednesday. The seven-day conference and festival will be hosted in partnership with the New South Wales government’s Destination NSW tourism agency and the events company TEG.


Prospective attendees and partners for SXSW in Sydney can register online at The conference and expo events will primarily take place in Sydney’s ICC convention center, while other venues around the central business district will be announced at a later date. Geoff Jones, the group CEO of TEG, will serve as the event producer of SXSW Sydney. Colin Daniels, the executive director of Handsome Tours, a local promoter acquired by TEG last year, will be the managing director.


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